Self-help Publishing Company Helps Itself to Deduplication
A recent study for The Market for Self-Improvement Products & Services estimates the self-improvement market to be about $11 billion strong--seeking "to improve us physically, mentally, financially or spiritually". This market booms of "books, CDs/DVDs, videos, audio books, infomercials, motivational speakers, multi-media packages, public seminars, workshops, holistic institutes, personal coaching, websites and more."
But just like many other markets, the self-help industry must continually search for new ways to improve sales. It's just not about writing a book, cutting a CD, or authoring an audio book. According to the 2007 article, Help Yourself to Opportunity, the self-help industry must vary its sales methods and zero in on developing true audience "communities" to build "big potential in today's digital world".
Hay House, one of the largest publishers of self-help books, is facing this challenge head on by expanding into new media ventures, including six hours a day of online radio and video productions. But, as stated in a recent success story, Hay House Turns the Page with 92% Reduction in Backup Volumes Enabled by Quantum's DXi-Series, coping with explosive data growth proved to be a challenge.
Mike Fishell, Director of Information Technology for Hay House says, "We were getting to the point where we had more and more data and less and less time to back it up. And then there were the increasing expenses of doing the backups. Between time, money and storage space, we needed a new solution."
Hay House found itself in this predicament in a unique way. While it was creating more data that might be used infrequently, it required infrequently accessed data to be instantly accessible. It needed more efficient backup for protection and redundancy, but also needed to have the data available immediately. Fishell says, "I could see that deduplication would increase our ability to archive static data online for fast access and also allow us to keep backups available longer without purchasing more blank tapes."
After choosing to implement Quantum's disk-based DXi-Series backup system, Fishell saw a range of benefits, including:
Hay House continues to be satisfied with this implementation and is continuing to look down the road to their DR site and replication. Fishell says, "Replication is something I'm looking at because we have an office in New York and are looking at methods of backing up that office."
The self-help industry is facing the same challenges that other industries in America are facing right now: trying to innovate and meet the changing habits of their clients while also keeping their own costs under control. Hay House's use of Quantum's deduplication and replication exemplifies how more companies need to think about technology and leverage it in the current economic climate in which we find ourselves.
Granted, Hay House first used Quantum's deduplication to reduce its backup stores and is now looking to take advantage of its replication. But more importantly Hay House sought to solve multiple problems in its environment using Quantum's technology. In this case, Hay House addressed its backup problems, made infrequently accessed data instantly available, and set the stage for replication of data from remote offices. This is the type of thinking and innovative use of technology that is setting apart the winners and losers in this day and age.
But just like many other markets, the self-help industry must continually search for new ways to improve sales. It's just not about writing a book, cutting a CD, or authoring an audio book. According to the 2007 article, Help Yourself to Opportunity, the self-help industry must vary its sales methods and zero in on developing true audience "communities" to build "big potential in today's digital world".
Hay House, one of the largest publishers of self-help books, is facing this challenge head on by expanding into new media ventures, including six hours a day of online radio and video productions. But, as stated in a recent success story, Hay House Turns the Page with 92% Reduction in Backup Volumes Enabled by Quantum's DXi-Series, coping with explosive data growth proved to be a challenge.
Mike Fishell, Director of Information Technology for Hay House says, "We were getting to the point where we had more and more data and less and less time to back it up. And then there were the increasing expenses of doing the backups. Between time, money and storage space, we needed a new solution."
Hay House found itself in this predicament in a unique way. While it was creating more data that might be used infrequently, it required infrequently accessed data to be instantly accessible. It needed more efficient backup for protection and redundancy, but also needed to have the data available immediately. Fishell says, "I could see that deduplication would increase our ability to archive static data online for fast access and also allow us to keep backups available longer without purchasing more blank tapes."
After choosing to implement Quantum's disk-based DXi-Series backup system, Fishell saw a range of benefits, including:
- Restoration of data within minutes rather than hours or days.
- A reduction in backup data volumes by 93 percent using the DXI's data deduplication technology (from 40TB to 2.66TB)
- Dramatic decline in tape usage (from 6-8 tapes/week to 2-3 tapes/week)
- Greater manageability of backups and simplification of the backup process
Hay House continues to be satisfied with this implementation and is continuing to look down the road to their DR site and replication. Fishell says, "Replication is something I'm looking at because we have an office in New York and are looking at methods of backing up that office."
The self-help industry is facing the same challenges that other industries in America are facing right now: trying to innovate and meet the changing habits of their clients while also keeping their own costs under control. Hay House's use of Quantum's deduplication and replication exemplifies how more companies need to think about technology and leverage it in the current economic climate in which we find ourselves.
Granted, Hay House first used Quantum's deduplication to reduce its backup stores and is now looking to take advantage of its replication. But more importantly Hay House sought to solve multiple problems in its environment using Quantum's technology. In this case, Hay House addressed its backup problems, made infrequently accessed data instantly available, and set the stage for replication of data from remote offices. This is the type of thinking and innovative use of technology that is setting apart the winners and losers in this day and age.
have childrens book already edited with pictures need to get itinto book form and out for publication can you help please